In the current business landscape, the importance of treasury management really can’t be understated. As regulation and technology in the financial sector changes at an ever-increasing pace, and the business landscape becomes increasingly competitive, there is more pressure on corporates to efficiently manage cash. The responsibility for making sure that this strategic money management is carried out effectively falls to the business’ treasury department, who must plan, organize and control the cash assets in order to meet the financial goals of the business, whatever they may be.
Certified Professional Treasury Management® (CPTM®) is a comprehensive global certification exam designed to assess a candidate’s expert level understanding of treasury functions. This program tests a candidate on his capability to develop a disciplined and systematic approach to managing all financial affairs of the business such as maintaining corporate liquidity, raising funds for the business from various sources, currency management, cash flows and various strategies and procedures of corporate finance. Many treasury leaders recognize the need to implement technology, hire top talent and enhance the customer experience to propel treasury management into the future; however, just as many neglect one of the most important factors in treasury management success: marketing.
Treasury Management is the planning, organizing and controlling holding, funds and working capital of the enterprise in order to make the best possible use of the funds, maintain firm’s liquidity, reduce the overall cost of funds, and mitigate operational and financial risk. It covers working capital management, currency management, corporate finance and financial risk management. The end goal of any for-profit enterprise is to maximize owner’s wealth. For corporations, this translates into maximizing shareholder wealth. Treasury management drives value creation through maximizing cash liquidity for companies that often have fluctuating cash flow and needs. It achieves this through cash flow management, short-term financing and medium-term financing. Treasury management plays a critical role by ensuring that a company has the cash it needs at all times to run its business.
